Journal Sustainable Event Floristry at Lavender Green Flowers

Sustainable Event Floristry at Lavender Green Flowers

Lavender Green Flowers has launched a new sustainability and donations initiative.

Lavender Green Flowers has launched a new sustainability and donations initiative, whereby flower arrangements returned from events and weddings are regularly donated to local charities and members of the community close to the florist’s studio in Windsor.

The purpose of this project is to be more sustainable with cut flowers and plants that are being thrown away after weddings and events, when they could be enjoyed by others and brighten up a space. Lavender Green Flower’s events clients are now given the option to elect a local cause to receive their event flowers once they have been returned.

As much of the floral designs as possible is donated after each event, depending on the particular flower variety and conditions they have been in – some last longer than others. The flowers that are donated will last at least another four more days, while potted plants can last much longer if nurtured well.

This summer, the potted plants (kalanchoes) from Royal Ascot went to three different care homes, filling around 100 rooms. Several hundred herbaceous plants from Ascot and Wimbledon Tennis Tournament have been donated, and they will continue to regrow each year once planted outside. Approximately 50k stems were used for Royal Ascot’s event floristry throughout the week, and as Lavender Green Flowers donates on average at least 40% of what comes back, around 40k stems were re-purposed. Flowers recently donated to a local nursery school enjoyed a bouquet class with the kids who took home their flower arrangements to give to their Mums.

Event Florist London, Lavender Green Flowers, The Natural History Museum

MD of Lavender Green Flowers Colin Gray says: “The amount of wastage in the floral industry is shocking. Seasonality and sustainability have always been a focus in our approach at Lavender Green Flowers, so it’s fantastic to know that our green waste can be repurposed through this initiative.”

From plants used at Wimbledon to flower arrangements at the Ascot Summer Mile race day, Lavender Green Flowers are thrilled with how well received and impactful this has been.

Read testimonials from the people and charities receiving the flower arrangements:

“We are in floral heaven thanks to Lavender Green Flowers! How lucky are we to have these blooming gorgeous flowers brighten up our entrance hall?” Alexander Devine Children’s Hospice.

“Thank you so much for all the flowers and plants. I’ve been giving them out all week to my clients and it has brightened up every single one of their days! I’ve had tears of joy from so many – You’ve done a wonderful thing for so many!” A Home Carer in Windsor & Maidenhead.

“Thank you Lavender Green Flowers for donating beautiful flowers to make our Night Time Safety Hub look even more welcoming to those who come in for help and support.” Windsor Street Angels said:

Passionate about crafting beautiful arrangements and installations for events, the team at Lavender Green Flowers are delighted with the knowledge that their flowers won’t go to waste but can be re-delivered and repurposed to those in need.


Lavender Green Flowers is renowned as one of London’s finest florists, with over 28 years’ experience producing flowers for the country’s top galleries, museums and historic houses. From weddings and receptions to private parties and corporate events, thoughtfully crafted arrangements and installations take inspiration from the latest trends in floristry, fashion and art.

To make an enquiry, call 020 7127 5303, email [email protected] or visit the Chelsea flower shop at 46 Fulham Road, London SW3 6HH




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